Strengths:

This quarter I learned many different things about marketing that I had not before. I learned how to evaluate a video to see if its something that people want to watch. We have to make content that is going to be seen. “There has been car fanatics, music enthusiasts, and hobbyists of every sort.” The age of engage, Denise Shiffman. I have learned that you cannot make something and just expect people to watch it. Even if your material is something that is worth watching, you have to do something to start your audience to watch it. One thing that I had not payed much attention to was the amount of internet that is used now in the world. I had not given a thought about it because internet is now a part of our life that we cant live without. We use it without even noticing.”Marketing today is more about participation than selling – take questions, ask questions, get involved, and have fun.” The age of engage, Denise shiffman. I have learned that marketing now can make a fun environment because of the possibility of engaging your viewers. You will be able to keep your viewers attracted to your products by making such environments. “taking the advantages of the web, more products will have the opportunity to attract consumers, or easily be found by them.” The age of engage, Denise Shiffman. I learned the many ways that there are available to interact with your viewers to get their opinion and to get them to participate on your products. You can start polls to see what product is their favorite, Make contests, etc.

Weaknesses:

One of my main weakness was to find my voice. “An authentic voice is backed by all the company does and says.” The age of engage, Denise Shifman. It was hard to find a style in which to make all my videos. I could not determine what type to make. After making the videos, I found that people were not interested in them. I did not get many views. I think that I marketed my videos to the wrong audience. “products are often launched with hopes that customers will figure out why they want to buy it.” The age of engage, Denise shiffman. I made my videos not knowing why people would want to see them. I noticed that my videos started to get more hits when I advertised them to Spanish websites. I made videos that I wanted to watch but not that others would want to watch.

Opportunities:

I did a lot of research on all of my videos on youtube to see what demographics would be more interested in them. One thing that I took advantage of was that I can write in Spanish. I commented on many videos that were in Spanish about the same topic and marketed my videos to them. I also added tags in Spanish to the latest videos. I also took this class as an opportunity to market my videos to everyone for the first time. Before this class, I had not posted any of my videos anywhere before.

Threats:

One of my biggest threats is not being able to make material that all look like they have my voice. Not being able to find my audience is another. I need to find the main audience that will watch and like my videos. My biggest thing is to keep things organized and to remember who Im making the videos for.

Grade:

I think that my grade should be a "b". I worked hard to get noticed. I think that I didnt get enough hits because I was not able to find my audience. I think that I didnot figure out who to target. I worked on marketing my videos to many different people. I marketed them to spanish speakers and got a good result from that. I worked on hard on my videos to make them watchable and to make them marketable to different people, but I did not get a good response from them. I think that If I would have marketed them to spanish speakers earlier, then I would have gotten more hits.

Amount of hits

Mastercard = 263
Animation = 255
Oreo = 289
Axe = 444
Cellphone = 658
Total = 1918

Videos

I noticed a big change in one of my videos. i added the word las vegas and strip to my car crash video and It started getting alot of hits. The car crash is the one with the most hits followed by the AXE commercial.

Market

I commented many other videos on youtube. I got a good response compared to the hits that I had.

Car Crash

Commercial

The axe commercial was filmed during a soccer game at a park near the airport. The original idea was to have the guy try to hug his girlfriend at the end but she refuses him because he stinks. I didnot have any girls available to play the part that day so I cam up with the ideo of him passing out because of the stench. I edited the commercial using avid express pro.

Axe Commercial

Commercial

I changed my original idea for the Oreo commercial because no actors were available. The commercial was created using adobe after effects with images that were altered on Adobe photoshop.The idea to the commercial is that Oreos are used for many different things around the world and not just for eating. It shows the worlds love for "the oreo".

Oreo Commercial

Oreo Commercial

My idea for the Oreo commercial is to make a scene where two guys are doing competitions to win the last Oreo cookie. They leave the cookie on a table while they do the competitions. Accidents happen to them during the competitions. At the end someone else that was not in the contest takes the cookie.

Marketing the videos

This week I posted comments to other peoples videos to lead them to my videos. I also posted more comments about them on craigslist.

Animation

This animation was created in Adobe After Effects CS3. 15 second animation about Obama and Mccain in a ring.

Markets and customers change

“good strategies fail because no one has a crystal ball – markets and customers change.” The age of engage, Denise Shiffman
Time changes the way everything is understood. A lot of companies have good strategies but fail because they keep the way the strategy is played out. Over time, the way customers view things change. This could be because the demographics in a location changes. This is something that is happening rapidly here in the states. All companies need a way to communicate with their customers to get their opinion and Ideas. Customers can tell you the way they like things to be done or the way they want things to be promoted

Priceless

I created this video from footage of my summer 2008 roadtrip. Edited in Avid Express pro. Composition took about 15 minutes.

Internet

“Nowhere has the effects of the Live Web had a greater impact than on advertising”, The Age of Engage, Denise Shiffman.
We now expect to find information about every place that we will visit or about everything we are going to do or buy. We look at reviews from professionals and from consumers before buying many things. There are many websites out there where you can read and write about many products, companies, and services. You can post comments on most products on online stores.
People look for a company’s websites to find information about it. In order for companies to keep customers coming back to their sites, their sites have to offer them more than just a picture of the product. Customers look for interaction with other customers who have or are going to buy the product. A website has to have many things to do in order for a customer to stay and return to the page. Customers look for video, tours and pictures of the product.
Customers like to return to a page that gets updated often and always has the latest information about every new product.

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